By turning GPS data from grazing cows into creative communication, we helped Friland document animal welfare and boost sales.
For Friland, animal welfare means freedom. The freedom for cows to graze the fields and roam without restrictions. When Friland asked us to share this compelling message with consumers, we decided to show it, not tell it.
By strapping small GPS trackers on selected Friland cows, we were able to document their exact routes from farm to field and back again in real-time. Each cow created its own unique pattern. We turned the patterns into numbered prints, designer merchandise, and traditional campaign elements.
Website visitors could keep track of each cow in real-time and get unique insights into the life of an organic Friland cow.
The campaign delivered tangible results, including a 237% increase in time spent on site and an 11% spike in sales. It also boosted the Friland brand to no. 10 on the Sustainable Brand Index DK.
ZUPA is the data controller for the information that we collect about you and we ensure that your personal data is processed in accordance with the law.
If you wish to contact us regarding our processing of your personal data, you can do so at:
firstname.lastname@example.org or +45 8730 9800
Processing of personal data
Personal information is all kinds of information that can be attributed to you to one extent or another.
As a customer, the following personal data is collected: Name, initials, CPR number, birthday, title, department, address, telephone number, e-mail, photos, nationality, gender, IP address, dynamic IP address, civil status, housing conditions, interests, education, exams and employment.
As a supplier and business partner, the following personal data is collected: Name, initials, CPR number, department, title, telephone number, e-mail, birthday, photos, gender, nationality, living conditions, education and employment.
When you use our website, we collect and process a range of information. It happens at general. access to content and use of functionalities.
We typically collect and process the following types of information: a unique ID and technical information about your computer, tablet or mobile phone, your IP address, geographic location, and which pages you click on (interests).
Upon receipt of the application and attachments, the submitted material is read by the relevant manager with the aim of being able to answer and assess the content in relation to a defined job. Our legal basis for processing your application is balancing of interests.
The application and attachments are shared internally with relevant people in the recruitment process and are not passed on to others outside the company.
The application and attachments are saved until the right candidate is found and the recruitment process is completed. The application and attachments will then be deleted.
In the case of unsolicited applications, the application and attachments are stored for a maximum of 6 months, after which they are deleted.
If the application and attachments are stored for more than 6 months, separate consent is obtained from the candidate.
We have taken appropriate technical and organizational measures against your information being accidentally or illegally deleted, published, lost, degraded or coming to the knowledge of unauthorized persons, misused or otherwise processed in violation of the law.
Personal information about customers is collected for the following purposes:
- Provision of services - Administration of your relationship with us
Personal information about suppliers and business partners is collected for the following purposes:
- Processing of purchases/services - Administration of your relationship with us
Data collected on our website is used to identify you as a user and provide you with the services you have requested. In addition, we use your data to optimize our services and content.
We only collect, process and store the personal data that is necessary in relation to fulfilling our stated purposes. In addition, the type of data that is necessary to collect and store for our business operations may be determined by law. The type and extent of the personal data we process may also be determined by the need to fulfill a contract or other legal obligation.
Data is kept up to date
As our service depends on your data being correct and up-to-date, we ask that you inform us of any relevant changes to your data. You can use the contact information above to notify us of your changes, and we will ensure that your personal data is updated. If we ourselves become aware that the data is incorrect, we will update the information and notify you of this.
The information is kept for the period of time permitted by law and we delete it when it is no longer needed. The period depends on the nature of the information and the background for storage. Accordingly, it is not possible to specify a general time period for when data is deleted.
Disclosure of information
We use a number of third parties to store and process data, including suppliers of IT solutions, systems and print solutions. These only process information on our behalf and may not use it for their own purposes. In relevant cases, data is passed on to transport companies etc.
We only pass on data such as name, e-mail etc. for other purposes if you give your consent.
We only use data processors in the EU or secure third countries, as well as companies in countries that can provide your information with adequate protection.
When you visit our website, information is collected about you, which is used to customize and improve our content and to increase the value of the advertisements displayed on the site. If you do not want information to be collected, you should delete your cookies and refrain from further use of the website. Below we have elaborated on which information is collected, its purpose and which third parties have access to it.
Cookies are stored on your computer, mobile etc. accordingly for the purpose of recognizing it, remembering settings, performing statistics and targeting ads. Cookies cannot contain harmful code such as virus.
If you delete or block cookies, ads may become less relevant to you and appear more frequently. You can also risk that the website does not function optimally and that there is content that you cannot access.
A cookie is a small text file that we store on your computer in order to keep track of what happens during your visit and to be able to recognize the computer. A cookie contains only text, is not a program and does not contain viruses.
How to reject or delete your cookies You can always reject cookies on your computer by changing the settings in your Internet browser. Where you find the settings depends on which browser you use. However, you should be aware that if you do so, there are many functions and services you cannot use, because these functions and services require the website to remember the choices you make.
Cookies that you have previously accepted can be easily deleted afterwards. If you use a PC/computer with a newer Internet browser, you can delete your cookies by using the shortcut keys:
CTRL + SHIFT + Delete. If the hotkeys do not work and/or you are using an Apple computer, you must start by finding out which browser you are using and then click on the relevant link:
- Microsoft Edge
- Google Chrome
- Apple Safari
- Mozilla Firefox
Remember: If you use several Internet browsers, you must delete cookies in all of them.
Third party cookies
The website contains cookies from third parties, which to varying extents may include: Google Analytics, Google Tag Manager, Facebook Pixel, LinkedIn Insight, Vimeo and YouTube.
You have the right to be informed at any time which data we process about you, where it comes from and what we use it for. You can also be informed how long we store your personal data and who receives data about you, to the extent that we pass on data in Denmark and abroad.
If you request it, we can inform you about the data we process about you. However, access may be limited for reasons of privacy protection of other people, trade secrets and intellectual property rights.
You can exercise your rights by contacting us. You will find our contact information at the top.
If you believe that the personal data we process about you is inaccurate, you have the right to have it corrected. You must contact us and inform us of the inaccuracies and how they can be corrected.
In some cases, we will have an obligation to delete your personal data. This applies, for example, if you withdraw any given consent. If you believe that your data is no longer necessary in relation to the purpose for which we obtained it, you can ask to have it deleted. You can also contact us if you believe that your personal data is being processed in violation of the law or other legal obligations.
You have the option of filing a complaint with the Danish Data Protection Authority.
When you contact us with a request to have your personal data corrected or deleted, we investigate whether the conditions are met and, if so, implement changes or deletion as quickly as possible.
You have the right to object to our processing of your personal data. You can also object to our passing on your data for marketing purposes. You can use the contact information at the top to send an objection. If your objection is justified, we will make sure to stop processing your personal data.
You have the option of using data portability, in which case you want your information moved to another data controller or data processor.
We automatically delete your personal data when it is no longer necessary for the purpose for which it was collected.