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Silvan

Redesigning an icon

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Mogens Kristensen

CEO & Partner

mk@zupa.dk

(+45) 2727 9596

In 2020, Silvan asked us to update their visual identity in a way that would appeal to urban dwellers. Naturally, we jumped at the chance to refresh the iconic DIY brand.

Stripping away all things unnecessary, we created a modern logotype that pays homage to the well-known Silvan logo, while pointing towards the future. The dark blue and orange colour scheme is subtle, but stylish, adding a lifestyle touch to the brand. To cap things off, we designed a library of simple, yet eye-catching icons for both practical and aesthetic purposes.

The design toolbox has proved effective and easy to use, helping Silvan stand out in a red ocean of dusty DIY retailers.

Client
Silvan
Industry
Retail
Services
Visual Identity & Design
Film & Animation
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