ZUPA. We make brands glow. We are an independent agency based in Denmark.
And yes we do make are clients happy.
Audio is muted. Click to turn on sound
Audio is muted. Click to turn on sound
Silvan

Activating a sustainable concept

Learn more

Mogens Kristensen

CEO & Partner

mk@zupa.dk

(+45) 2727 9596

‘Skab med omtanke’ er kampagne-grebet, der bridger den originale brand platform ‘Skab noget’ med ‘Skabt med omtanke’-linjen.

Why build from entirely new materials when you can create something from upcycled stuff? A bold message from a DIY chain – and one we jumped at the chance to activate.

For the ‘Skab med omtanke’ campaign, we created a TV commercial, creating the connection between their established story of creativity, and their sustainability efforts. The film, which sees a young woman moving out of home for the first time, centres around the concept of ‘upcycling’, and inspires people to take a second look.

Client
Silvan
Industry
Retail
Services
Strategy
Concept & Campaigns
Film & Animation
Click to play media
Play
Click to play media
Play
Click to play media
Play
Click to play media
Play
Click to play media
Play