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Audika

Keep Being You. Love your ears

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Peter Enevoldsen

Chief Commercial Officer & Partner

pe@zupa.dk

(+45) 6122 2644

Audika is a global hearing care brand with a unique perspective on hearing care. Following the launch of their “Love your ears” brand platform in 2021, they asked us to help them activate this powerful message across their entire marketing funnel, while continuing to build brand awareness.

The “Keep being you” concept centres around a holistic storytelling approach, with visual and linguistic elements working in synergy to evolve their core brand story across key moments in the consumer journey. This approach ensures a consistent and meaningful brand experience at every touchpoint.

The entire campaign – everything from full-length TVCs to granular messaging frameworks – was developed and delivered in a modular format, including both finished assets and toolkits, for greater flexibility across markets.

Client
Audika
Industry
BtC
Services
Concept & Campaigns
Film & Animation
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