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JYSK

Life’s little moments start at JYSK

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Mads Mikkelsen

Executive Creative Director & Partner

mm@zupa.dk

(+45) 2141 5321

Over the last decade, we’ve been on a journey with JYSK to move their brand into lifestyle territory. As part of that journey, JYSK asked us to develop a global campaign focusing on quality, convenience, and design – with a clear value-for-money proposition.

Taking our starting point in relatable everyday challenges, we created a series of feel-good films that connect the in-store experience directly to the experience at home. With a combination of relatable storytelling and surprising effects, the films grab the attention of viewers and establish JYSK as the starting point for life’s little moments.

All films were made in wide range of formats for social media, TV, and in-store, and were rolled out across European markets

Client
JYSK
Industry
Retail
Services
Concept & Campaigns
Film & Animation
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