ZUPA. We make brands glow. We are an independent agency based in Denmark.
And yes we do make are clients happy.
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Silvan

Creating a magical brand platform

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Mogens Kristensen

CEO & Partner

mk@zupa.dk

(+45) 2727 9596

Sometimes making brands glow means reframing the entire category. So, when Silvan asked us to develop a new brand platform, that’s exactly what we did. Instead of focusing on large-scale home improvement projects, we highlighted the playful aspects of DIY, encouraging people to create.

The concept “Skab noget…” (Create something) was rolled out across digital channels, TV, and print media. To spearhead the campaign, we created an ambitious 2-minute film which proved, once and for all, that viewers are willing to reward quality with attention. And +5 million views on Youtube.

Every touch point was activated to support the new brand position, including the product catalogue. Instead of product offers, readers would find inspirational DIY projects made entirely with Silvan products.

Client
Silvan
Industry
Retail
Services
Concept & Campaigns
Film & Animation
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