For over a decade, energy company OK has championed the unsung heroes of local sports, forging a powerful brand identity in the process. Today, a whopping 95% of Danes know the brand, which also happens to be the most liked in the energy category, according to YouGov.

‍

At ZUPA, we’ve been part of the journey from the get-go. Working closely with OK, we’ve brought to life an ever-growing cast of quirky characters showing amazing resilience in the face of subpar training conditions, including static electric pitches and malfunctioning showers.

‍

Aside from the popular TV-ads, we’ve assisted OK with everything from tactical campaigns to strategic consultancy.