ZUPA. We make brands glow. We are an independent agency based in Denmark.
And yes we do make are clients happy.
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OK

The unsung heroes of local sports

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Mogens Kristensen

CEO & Partner

mk@zupa.dk

(+45) 2727 9596

For over a decade, energy company OK has championed the unsung heroes of local sports, forging a powerful brand identity in the process. Today, a whopping 95% of Danes know the brand, which also happens to be the most liked in the energy category, according to YouGov.

At ZUPA, we’ve been part of the journey from the get-go. Working closely with OK, we’ve brought to life an ever-growing cast of quirky characters showing amazing resilience in the face of subpar training conditions, including static electric pitches and malfunctioning showers.

Aside from the popular TV-ads, we’ve assisted OK with everything from tactical campaigns to strategic consultancy.

Client
OK
Industry
BtC
Services
Strategy
Concept & Campaigns
Film & Animation
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