ZUPA | We make brands glow. 

We are an independent agency based in Denmark.
And yes we do make our clients happy.
Audio is muted. Click to turn on sound
Audio is muted. Click to turn on sound
OK

The unsung heroes of local sports

Learn more

Mogens Kristensen

CEO & Partner

mk@zupa.dk

(+45) 2727 9596

For over a decade, energy company OK has championed the unsung heroes of local sports, forging a powerful brand identity in the process. Today, a whopping 95% of Danes know the brand, which also happens to be the most liked in the energy category, according to YouGov.

At ZUPA, we’ve been part of the journey from the get-go. Working closely with OK, we’ve brought to life an ever-growing cast of quirky characters showing amazing resilience in the face of subpar training conditions, including static electric pitches and malfunctioning showers.

Aside from the popular TV-ads, we’ve assisted OK with everything from tactical campaigns to strategic consultancy.

Client
OK
Industry
BtC
Services
Strategy
Concept & Campaigns
Film & Animation
Awards
True Award. Best film short
Click to play media
Play